Stephen
Sidlo

Building Brands at the Frontier of Innovation

Stephen Sidlo is an award-winning marketing and media strategist who builds the brands, stories and commercial ecosystems that help the world's most innovative companies reach their full potential.

What I do
Go-to-Market Strategy
Brand Refresh
IPO Positioning
Creative Direction
Commercial Content
Value Proposition
Storytelling & Communications
AIRSPEEDER
ARRIVAL
ROBORACE
GOODWOOD
ELIRE
LEO FLIGHT
Stephen Sidlo Creative Strategist

Driven by a belief that world-changing ideas deserve the boldest stories, Stephen has spent his career at the frontier, helping companies rewrite what is possible across eVTOL aviation, autonomous motorsport, electric vehicles, defence and deep tech.

Selected Projects
World's First eVTOL Flying Car Race
Airspeeder : Executive Producer
Executive produced the world's first crewed eVTOL race in 2021 and the first three-way race in 2022. Broadcast to 153 countries.
Airspeeder: Historic First Flying Car Race
Highlights from the world's first crewed eVTOL racing series, showcasing the future of motorsport and aerial mobility.
World's first autonomous racing series Roborace
Roborace: Guinness World Record
Executive produced the Guinness World Record for the Fastest Autonomous Car as part of the first driverless racing series.
Goodwood - Motorsport Festival of Speed
Drum: Sport Strategy of the Year Finalist
Led the digital strategy for Goodwood achieving Silver in The Drum awards.
NIKE footwear creative and design
NIKE: Advisory / Speaker
Influencing the next generation of designers at NIKE speaking on our vision for future athletes.
Broadcast Sport judge
Broadcast Sport: Judge
Yearly judge for the Broadcast Sport Awards, advising on inispiring content from the world of Sports.
SXSW London Mobility
SXSW: Speaker
Speaker at South by Southwest on the future of sport, media innovation and go-to-market strategy for category-defining companies.
Subsea Craft: GTM Strategist
Marketing advisor to Subsea Craft, a British defence technology company developing high-speed underwater craft for special operations.
Airspeeder World's First eVTOL Flying Car Race
Airspeeder : Executive Producer
Executive produced the world's first crewed eVTOL race in 2021 and the first three-way race in 2022. Broadcast to 153 countries.
Airspeeder: Race Footage
Highlights from the world's first crewed eVTOL racing series, showcasing the future of motorsport and aerial mobility.
World's first autonomous racing series Roborace
Roborace : Guinness World Record
Executive produced the Guinness World Record for the Fastest Autonomous Car as part of the world's first driverless racing series.
Goodwood Festival of Speed Festival
Goodwood : Best in Social Award
Led the digital strategy for Qatar Goodwood Festival, winning Best in Social Class at the Racecourse Media Awards 2017.
NIKE football and apparel design team
Advisory / Speaker
Influencing the next generation of designers at NIKE speaking on our vision for future athletes.
Broadcast Sport Judge Industry Speaker
Broadcast Sport
Yearly judge for the Broadcast Sport Awards, advising on inispiring content from the world of Sports.
SXSW Mobility
SXSW : Speaker
Speaker at South by Southwest on the future of sport, media innovation and go-to-market strategy for category-defining companies.
Subsea Craft Defence Strategy
Subsea Craft : Marketing Advisor
Marketing advisor to Subsea Craft, a British defence technology company developing high-speed underwater craft for special operations.
Recognition
01AirspeedereVTOL Insights: Marketing Team of the Year
02AirspeedereVTOL Insights: One to Watch
03AirspeederSTA:Sports Partnership of the Year: Finalist
04AirspeederSTA:Sports Partnership of the Year: Finalist
05AirspeederLeaders:Tech Breakthrough: Finalist
06Broadcast Sports AwardsJudge: 2022
07Broadcast Sports AwardsJudge: 2023
08Broadcast Sports AwardsJudge: 2024
09Broadcast Sports AwardsJudge: 2025
10Engage Digital PartnersFestival of Media Global:Mastercard Livestream:Finalist
11Engage Digital PartnersRacecourse Media Awards:Best in Social:Winner
12DemotixThe Webby Awards:Digital Media
13Engage Digital PartnersThe Drum Awards:Sports Strategy of the Year:Finalist
14AirspeederSXSW:Speaker:2025
Collaborate

Working with a limited number of companies shaping what comes next.

From go-to-market strategy to global storytelling, I partner with teams building at the frontier of innovation.

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